Timeless eyewear designed for everyday.
Timeless eyewear designed for everyday.
Timeless eyewear designed for everyday.
Timeless eyewear designed for everyday.
Our Beliefs
Today Is Worth Going Outside For.
Sunshine Improves Everything.
A Scratched Pair Tells a Better Story.
ETC Core
ETC Core is my take on the frames you reach for every day. Timeless designs made to live with you season after season.
Many of our frames can be custom fit to your head, and every lens has been thoughtfully developed by a photographer to make the world look a little more beautiful, while still giving your eyes the protection they need.
This is the beginning of ETC, and I’m so excited to finally share it! xx, Ellison
Styles we reach for most.
Sunglasses Built for Life Outside
ETC is a modern eyewear brand built for life outside. We design timeless men's, women's and unisex sunglasses inspired by iconic silhouettes: slim '90s ovals, polished rectangles and classic squares, made to be worn every day instead of saved for a special occasion. Every pair has CR-39 lenses with UV400 protection that block 100% of UVA and UVB rays, plus gold-tone five-barrel hinges. One pair is $115, two are $185, three are $250 and four are $300. Mix and match any styles, with free shipping on 2+ pairs. Take the long way home. Stay for one more swim. Today is worth going outside for.
